The hotel in Beijing had brochures titled "Modern Agriculture Tour" published by the Beijing Tourism Administration.
From the brochure: "Agriculture tour is an important branch of the modern tourism products of today. The agriculture tour develops rapidly in China in recent years....You can cast away the chaos of urban cities completely and search the paradise of heart in the rural gardens." (Chinese translations into English are often fun to read.)
The brochure described 11 agri-tourism sites near Beijing. The examples listed highlighted both "ecological" farming and gardening and high-tech farming and gardening. Also featured were pick-your-own fruit, hot springs and folk culture.
The brochure was in English, but I would expect that other brochures targeted the local population. We heard several times that the Chinese are using their increasing wealth not just to consume more products, but also to travel more, both domestically and internationally.