I have noted two things about Chinese marketing. Chinese companies pay considerable attention to their brand, because the Chinese consumer has a high degree of brand loyalty. And Chinese companies can segment markets in ways I never dreamed of. The display above included milk powders for pregnant women, for middle-aged and old people, for students, for infants with zinc added, for infants with calcium added, etc., etc.This is the yogurt packaging line. All the yogurt that I have encountered here has been the drinkable type of yogurt.
Dr. Mike Vayda did an excellent job selling the Vermont dairy industry, while we enjoyed samples of several of Wonder-sun's products: Black Land Pasture milk (a premium product), regular whole milk, drinkable yogurt, orange flavored milk and strawberry flavored milk. The four milk products were all in UHT packaging, with a shelf-life of 6 months or more.To the right of Dr. Vayda are Dr. Wang Li, Director of New Product R&D and Mr. Liu Qing Quan, President of Wonder-sun. Dr. Wang studied under Dr. Guo.
Following the plant visit, Mr. Liu hosted lunch for us back in the city. Today's lunch included caviar, reflecting the Russian influence in this area.I have not previously posted a photo of the entire table for one of these unique meals, and a photo does not do it justice. But here is an attempt. Note the large variety of dishes on the lazy Susan.
